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The Rotary flag consists of a white field with the official wheel emblem emblazoned in gold and blue in the center of the field. In 1922, Admiral Richard Byrd, a member of the Rotary Club of Winchester, Virginia carried a small Rotary flag to the South Pole and four years latter carried it to the North Pole.

Most clubs have a club banner which is the Rotary flag with the words "Rotary Club" above the wheel emblem and the name of the city and state below the emblem.